I developed a multi-channel marketing strategy for high-tech luxury builder Everlasting Homes’ planned expansion into new markets. I also executed several initiatives including a new website design with extensive visual content upgrades, comprehensive strategic copywriting, and SEO/AIO. Result: New and improved visitor experience aligned with strategy, including targeted messaging for multiple audiences, elevated visual branding that matched the builder’s value, improved navigation, and site visibility and search authority.

I have liaised with developers and internal teams at this large community hospital on multiple enterprise-level platform upgrades, third-party apps, creative direction, audience-appropriate copywriting, compliance (HIPAA, ADA, disclosures), and SEO for its main website, among other strategic digital initiatives. Additionally, I recommended moving careers content into a new career-focused microsite, shown here. Services included strategy, design brief, creative direction, copywriting, video production, and jobs portal integration. Result: The career site has successfully provided job candidates a more streamlined navigational path for career-focused information, benefits, culture, employee testimonials, and job openings. Careers SEO was improved with top-ranking search results, and overall the website and microsite are optimized for direct results in AI searches.

I liaised with external developers, internal teams, and third-party vendors for Exer, a fast-growing urgent care company, to help ensure a successful website launch. Hired by the chief branding officer, services included facilitating document and asset management, content migration, extensive app integrations assessments, consulting with the legal team on disclosures and HIPAA requirements, and beta-testing technical functionality. Result: On-brand content, compliance, and scalable, upgraded functionality, that met Exer’s strategic goal to improve online services and patient experience.

Working with the executive team of Macedonia Community Development Corporation, a non-profit community organization serving the Greater Watts area of Los Angeles, I developed a new website, among other solutions to meet their marketing and operations objectives. Services included digital strategy, creative direction, design, copy editing, apps integrations (newsletter sign up, donations, workshop reservations), monthly newsletter, and SEO. Result: On-target branding, online donation functionality, streamlined workshop scheduling, improved search rankings, and higher than average newsletter performance, among other improvements.

I designed a website for Ghost Sedan’s VIP transportation and tour service on a new platform to improve customer UX/UI, provide maintenance flexibility, and boost brand reputation. Services included creative direction, design, copy editing, partial asset migration, new visual content, a booking system, SEO, and maintenance tutorials for the in-house team. Result: Improved brand image that matched the company’s luxury vehicles and tour offerings, enhanced navigation for mobile users, and integrated booking functionality across transportation and tour segments that helped position the company as a premiere service in Southern California.

The executive board of Homeowners of Encino, a non-profit community organization, hired me to recommend and implement a new online presence. Services included digital strategy, creative direction, design, new apps integrations (newsletter, donations, memberships, email contact consolidation), and monthly newsletter. Result: Streamlined donation and membership functionality, a monthly newsletter that consistently performs double the non-profit average, and enhanced reputation in the community.

This website has been designed and pre-built as an affordable option for medical offices, mental health practices, or other health care professionals, and includes full customization of copy, images, and pages. Other optional features include a chatbot, and third-party app integrations for HIPAA compliant emails, scheduling, and patient medical records. Get in touch for more information.

In progress. This project includes creative direction, design, copyediting, developer’s corporate messaging, and FAQs to give the community an opportunity to learn more about the project before it is built.