For more than a decade, I’ve worked closely with the artist overseeing dozens of initiatives, including the curation, design, and copywriting for a limited edition monograph of abstract works with a forward by art critic Peter Frank. I have also handled the artist’s portfolios, e-newsletters, catalogue raisonné, art preparation for installations, and management of his fashion photography archives. Result: This integrated approach has strengthened the artist’s brand presence, helped maintain his positioning on the world stage, and created opportunities for collaboration. Results include gallery representation, museum acquisitions, global exhibitions, inclusion in more than a dozen retrospective publications worldwide, and artwork purchased by private and corporate collectors.

(Concept above is my own.) The City of Los Angeles Zoo & Botanical Gardens provides enriched cultural and educational experiences, supported by the Greater Los Angeles Zoo Association (GLAZA), which administers its special events, visitor services, community relations, and advertising. I was hired by GLAZA to direct a seven-figure request for proposal process for a new agency. My services during the six-month search included an internal needs assessment, an RFI to identify candidates, writing and issuing an extensive RFP, facilitating legal requirements, and guiding the entire process through the final pitch with neutrality. Result: The internal team decided on an agency from a dozen qualified candidates and four finalists, resulting in a collaboration to strengthen the brand’s presence.

As co-founder and co-director of this groundbreaking, immersive mentorship program in Paris and Los Angeles, I oversaw organic business development and sponsorships for four years. I also co-developed educational curriculum, produced more than 35 fashion and beauty shoots with professional teams, and handled cultural excursions, student exhibitions (see next slide), and logistics. Result: The business grew more than 200% annually with low-cost marketing, to include about 100 students from ten countries with unprecedented access, learning, and social immersion at the highest levels of the fashion industry. Sponsor partners, including Nikon and Profoto, received advertising and promotional benefits, as well as product exposure with the students, fostering long-lasting brand loyalty.

(Click image to watch video). Along with the curriculum and photo shoot production (see previous slide), I co-curated and produced three gallery exhibits with photography that was created during the Paris program. My co-director and I also facilitated more than 50 extracurricular cultural activities including museum visits, meetings with fashion professionals, haute couture fashion shows, and A-list industry parties. Coverage for the program and exhibits included Nikon World Magazine, The Hollywood Reporter, California Apparel News, LA Weekly, NBC-LA, and other media. Result: This multifaceted approach supporting deeper cultural immersion impacted students both creatively and contextually. The exhibits gave them recognition, benefited sponsors with another, enriched layer of connection, and content was generated and shared across social platforms and media, with millions of impressions.

I created a series of intimate salons in Los Angeles, inspired by the Parisian artist and writer gatherings of Gertrude Stein, that encourage connection, authentic experiences, and a lively exchange of ideas. Partnering with an architectural historian, chef, museum educator, art critic, artists, and authors, I have produced, marketed, and hosted architectural walking tours, cooking and drink-making classes, art exhibits, and book signings. Results: Success was not measured in clicks or metrics, simply by its value in cultivating community, friendship, and stress-free education in a casual environment. For a strategically focused brand activation, I can scale up this hands-on learning concept to deliver enjoyable, personalized experiences that create lasting, impactful brand memories.

Hired to develop and implement overall cross-channel marketing strategy, one of the initiatives I activated was a non-traditional program tailored to recognize past purchase loyalty, with a surprise, curated gift by mail and exclusive invitation to join the “Scrub Club” for more gifts and perks. It encouraged both connection and brand advocacy. Result: By using a combination of personalized communications, online registrations, and social media optimized with robust tracking and analytics, the program resulted in a significant spike in purchases by loyalists and club participants, and drove additional word-of-mouth advocacy and referrals among colleagues.

Among other marketing strategies, I implemented a contest to recognize a healthcare superhero for going above and beyond to bring happiness to patients. The “pay happiness forward” messaging was aligned with the core “happiness” positioning for the brand. The nomination process was supported through social media, e-blasts, and retailer tent cards, with one lucky nurse winning a spa trip to Santa Monica, and a tour of the company’s offices. Result: The contest provided an opportunity for colleagues to be part of the decision-making process (nominating a co-worker for a job well-done), and gave the winner a meaningful, personalized brand experience. Strategic goals were met with contest tracking showing positive sentiment in sync with brand positioning and increased awareness.

In 2019, I co-founded an organization that advocated for fifty-year old departure routes to be reinstated at Van Nuys Airport (VNY) after the FAA suddenly shifted hundreds of low flying jets daily over the Fire Hazard Severity Zones (FHSZ) of the Santa Monica Mountains, jeopardizing residents and wildlife. We built a volunteer coalition in four communities; aligned with a dozen environmental, homeowner, and citizens organizations; and gained support from national, state, and local government leaders who formed a Task Force to work on a solution with the FAA and airport authorities. I led strategy, messaging, and statistical analysis, and presented solutions with my co-founder at meetings attended by 500+ residents and media. Result: Volunteers, collaborative grassroots organization efforts, media coverage resulting in millions of impressions, and sustained diplomacy, helped produce a successful outcome. In 2025, departures were successfully revised to mimic historic routes using new aviation technology.