Hired as a launch consultant by Exer, a fast-growing urgent care company, I liaised with an external developer, cross-functional teams, and app vendors to help ensure a successful website relaunch. Services included facilitating document and asset migration, evaluating app integrations, consulting on disclosures and HIPAA requirements, and testing UI and technical functionality. Apps included virtual care, an interactive map (60+ locations), patient scheduling, and a patient portal. Result: Scalable, upgraded, and compliant functionality—including real-time availability and a streamlined scheduling process—increased customer satisfaction, met Exer’s strategic goal to improve patient experience and services, and ultimately helped drive higher revenue for the business.

I was hired (under an NDA) by a human resources firm to implement a cloud-based solution for creating and storing SOPs and training materials for their client, an international branded merchandise company. My services included organizational strategy, discovery interviews, document consolidation, and the implementation of a customized system with approval workflows, knowledge bases, governance, audit controls, and option to use an AI writer for SOPs. Result: The system increased the HR team’s visibility of departmental structure, and enhanced on-boarding and training capabilities while mitigating risks. The ability for department managers to create and store SOPs supported organizational best practices and regulatory compliance for company certifications.

I worked closely with a developer and the internal teams on this customized digital asset management (DAM) platform for Dormeo to store and distribute more than 2,000 product photos, videos, print and broadcast ads. Assets were tagged with keywords and organized for easy searches. Approval workflows, version control, and governance were included to protect the brand, and credentials issued to 500+ retailers, the company’s remote sales teams, ad agency, and public relations firm. Result: The centralized, scalable, and controlled access resulted in a substantial reduction in the time the internal marketing team spent on responding to requests, version validation, rights, and approvals. The simplified, user-friendly distribution enhanced the capability of external marketing and sales partners to use and manage assets.

I have liaised with developers and internal teams at Valley Presbyterian Hospital on multiple initiatives to ensure quality user experience and compliance for its enterprise-level website and portals. Services include strategy, vendor assessments, and implementation of app integrations for compliance, language translations, class and event registrations, donations, physician referrals, and job searches, among other solutions. A few are above. Result: The upgrades and integrations of apps and portals have consistently met goals for up-to-date technology, security, high-trust audience engagement, and alignment with ADA, HIPAA, and industry governance standards. They have also aligned with the hospital’s commitment to excellence, and enhanced its reputation as a trusted community partner.

When I migrated this apparel manufacturer’s e-commerce website to a new platform, it included an app integration for their network of retailers to receive and fulfill orders. Working with the app vendor, and internal IT and merchandise teams, my services included oversight for asset migration, data integration for hundreds of product SKUs and locations, multiple rounds of team beta-testing, and in-house training. Result: The system unified inventory visibility across DTC and retail channels—maximizing product availability, boosting retail partner sales, and reducing delivery times. Analytics provided real-time inventory tracking and demand trends that assisted operational planning, allowing for better forecasting and faster responses to market changes.

When I implemented a website for Ghost Sedan’s VIP transportation and tour service, one of the strategic goals was an economical booking system to improve its reservation process. The tech solution that I recommended was an integrated system, which includes scheduling across all of the company’s services, robust logic, and immediate push notifications to staff. Result: The cost-effective, user-friendly functionality transformed the company’s approach to customer interactions, enhancing brand loyalty and customer engagement. By minimizing booking errors and providing a streamlined process, the system helps drive business growth.

Macedonia Community Development Corporation is a nonprofit community organization that was running monthly workshops and consultations, and needed a scheduling system for their internal admin staff to manage. Along with other marketing and operations tech stacks, I integrated an automated booking app into their new website for participants to make registrations, with push notifications including automated confirmations, synchronized Zoom links, reminders, cancellations, and rescheduling. Result: The automated system enhanced customer service with personalization and ease-of-use for participants. It also provided transparency and seamless workflow for the internal admin and workshop administrator, minimized booking errors, and strengthened operational efficiencies.

Among other digital initiatives, I worked with the CIO of the hospital on a new intranet solution for approximately 2,000 employees. As part of the use case strategy, I captured and analyzed data on hospital-wide communication methods and requirements, evaluated solutions, and issued an RFI to targeted vendors. We convened an internal panel for vendor presentations, and I wrote the final recommendation report with features, cost, compliance, and technical considerations. Result: The solution was implemented and has met strategic goals for enhanced employee engagement, more efficient workflow and productivity, and up-to-date information-sharing. It has fostered greater interdepartmental transparency and deeper connections to employees through its communication and collaboration features.