(Click image to watch)‍. ‍‍Hired to fill in during an internal marketing transition, in addition to lifestyle and studio photography, I produced a series of short videos with my team for this scrub company’s Amazon marketplace and e-commerce PDPs. The main objective was to highlight the functional and lifestyle attributes of the clothing. Services included production, creative direction, casting, location, filming, and editing. Result: This high-quality video series dynamically showcased the clothing, balancing functionality with upbeat at-work and after-work lifestyle stories. When used as part of the customer’s shopping experience, they promote emotional connection through visual storytelling, elevating brand perception.

(Click image to watch video). I have liaised with developers and internal teams at this large community hospital on multiple enterprise-level platform upgrades, third-party apps, creative direction, audience-appropriate copywriting, compliance (HIPAA, ADA, disclosures), and SEO for its main website, among other strategic digital initiatives. Additionally, I recommended moving careers content into a new career-focused microsite, shown here. Services included strategy, design brief, creative direction, copywriting, video production, and jobs portal integration. Result: The Careers strategy has successfully provided job candidates with an improved, streamlined navigational path for career-focused information, benefits, hospital culture, and job openings. Optimized content resulted in top-ranking Internet search results and measurable increases in targeted engagement.

For a while, print catalogs were a thing of the past. Not any more. Research shows that in the lifestyle, visual, and high-consideration categories, such as fashion, furniture, and tech, consumers respond when tactile, page-turning print is combined with QR codes, email marketing, and other digital tactics. In this example for Dormeo, I oversaw a redesign, photo production, and printing of the catalog, along with digital integration. Result: A coffee table-style catalog with quality images, storytelling, and product graphics—blended with digital tactics—delivered an elevated brand image that resonated with audiences. The integrated strategy helped strengthen customer trust and ease-of-purchase, resulting in sales conversions 29% higher than the industry average.

I’ve written more than 40 articles with a byline and produced editorial shoots, mainly for style and entertainment publications. On the client side, my public relations teams and I have placed stories in about 100 media outlets globally, resulting in billions of impressions. I’ve worked with Conde Nast, Meredith, Prisma Media, WWD, The New York Times, Los Angeles Times, The Wall Street Journal, The Hollywood Reporter, and The Costume Designer, among many other media. Get in touch for information on how editorial collaborations and public relations services can help your business.

The Costume Designers Guild is the Hollywood union that represents 1000+ costume designer and illustrator members, hired by producers for films and television shows. I worked with the Guild’s Board and Trustees on a strategic plan to revitalize and elevate the brand’s worth in the industry and with fans. Among other initiatives, I wrote the design brief for a new identity, issued an RFP to select vendors, guided the board voting process, and implemented the new identity across print and online platforms. Result: Echoing the Guild’s annual award statue, the new identity successfully communicated the artistry and process of costume design and illustration, and elevated its value. Other multichannel strategic initiatives resulted in 600% social media growth, over-capacity audiences for experiential events, and media placements with over 50 million impressions.

I worked with the President and management team of this nonprofit community hospital’s Foundation on development and implementation of multichannel marketing initiatives that raised major funding for its Emergency Department renovation. Services included strategy, creative direction, targeted messaging, copyediting, and photography production for website content, email campaigns, social media, and print collateral. I also scripted two video productions. Result: One of the initiatives—a seven-week email and social media campaign in conjunction with offline appeals—organically raised more than $180k, exceeding a $50k matching gift goal. In three years, the foundation’s appeals and event sponsorships raised more than $10 million.

Los Angeles Valley College (LAVC) is one of nine colleges in the Los Angeles Community College District, the largest district in the United States. I worked with LAVC’s Foundation Director and the college’s Dean of Art, Media, and Design on a series of membership and fundraising brochures in support of the new LAVC Academic & Cultural Center. My services included content strategy, creative direction, donor narratives, and design. Result: The brochures delivered on-brand design and visuals, messaging for segmented target audiences, and QR codes for optional online payments, helping to strengthen ongoing fundraising efforts and furthering brand awareness.

Working with the executive teams of these small nonprofit community organizations, content services have included website strategy, creative direction, copyediting, and apps integrations (sign ups, donations, automated workshop reservations). In addition, monthly e-newsletters provide announcements and calls to action for donations, event scheduling, and registrations. Result: Before implementation, both organizations had very limited online footprints and relied on sporadic personal emails.‍ After activation, their monthly newsletters resulted in consistently higher than average nonprofit open and click-thru rates, fostering brand loyalty and deeper connections to the communities they serve.